Mission & Vision

Mission & Vision

AJ Al Asmawi Group Mission

AJ Al Asmawi Group is a Partner and Employer of Choice.
We provide quality service in various industries that ensure business sustainability.
We develop our people to their full potential resulting in an improved quality of life.
We achieve these through strong relationships, win-win partnerships, a shared passion for excellence, a culture of integrity and a deep sense of stewardship.
We commit to make UAE a better place now and for generations to come.

AJ Al Asmawi Group Vision

Global, Great and Green
We are a leader in our chosen industries with healthy growth and profitable operations. We are globally renowned for the quality of our service and our people, which makes us the partner and employer of choice.
Our systems and structures enable us to be highly efficient, productive and competitive. Our systems provide information that allow us to be responsive and agile.
Our people are competent, inspired, passionate, self-driven, engaged, and fulfilled.
We are at the forefront of environment preservation and nation-building.

AJ Al Asmawi Group Value

At the core of AJ Al Asmawi Group’s successes is a group of shared values that continues to be the center of all its businesses, and guides the group in its growth and development, decision-making and corporate culture.

We find the best ways, systems and processes to achieve total quality and superior results. Our passion for Excellence compels us to continuously seek better and smarter ways of doing things.
Our AJ Al Asmawi Group Community enables us to achieve excellence beyond individual efforts. It is through alignment of purpose, accountability, mutual respect and trust that we build a strong community. We achieve greater results through Teamwork, Diversity and Synergy.
We have a genuine concern for the common good of all stakeholders (Employees, Customers, Suppliers, Shareholders, Partners and Community). AJ Al Asmawi Group’s drive for excellence and sustainable growth is anchored on every AJ Al Asmawi Group’s strong sense of responsibility and leadership. As responsible citizens, we care for our community and seek to preserve the environment.
We seek mutual benefit, using a “win-win” approach in everything we do. We provide an environment where employees have the opportunity to grow and achieve their full potential. Fairness is AJ Al Asmawi Group’s foundation for building strong and lasting relationships with all stakeholders.
We honor our commitments, strongly uphold our values and hold ourselves accountable. Our partnerships are governed by transparency and openness. Our integrity inspires trust, which is the cornerstone of our strong and lasting partnerships. It is the foundation of credible leadership throughout the organization.